The annual event was pioneered by Anna Wintour (Fashionista in chief) in 2009, as a way to boast the slumping economy. Described by Matthew Williamson as 'A carnival atmosphere' it's supported by designers, celebrities, brands (Including: Topshop, Lulu and well star shoppers- flocking in 19 different countries.
To name the events in the USA, Kim Kardashian was out in New York partying. Kate Upton judged a karaoke competition at Michael Kors, and Jennifer Hudson debuted her new clothing line at a pop-up shop in the Meatpacking District. Anna Wintour and Victoria Beckham paling around at the Bergdorf party.
But London partied just as well. Named the city with the most stylish visitors, woo. Music by Labrinth was overheard from Emporio Armarni's secret garden party. Girl band 'Delilah' performed at Topshop. Elsewhere in Covent Garden, the Chanel human vending machines went down a storm - manned by hidden people who dispensed the chosen products into Chanel bags. Unsurprisingly, some of the most popular spots involved food, as lengthy queues formed outside Missoni's ice cream van, Daks' popcorn stall and Hotel Chocolat's pop-up venue. The talk between Francesca Burns and Bronwyn Cosgrave on the legacy of Coco Chanel (featuring a surprise fashion show with Edie Campbell and Pixie Geldof), at the label's Bond Street store was such a hit with shoppers that even latecomer Daisy Lowe had to stand on the stairs because there were no seats left. Queues at Alexander McQueen spanned the length of Old Bond Street, as shoppers vied for a chance to enter the label's special prize draw.