Rihanna has revealed she will be exhibiting her debut collection at London Fashion Week; which is just around the corner. The 'We Found Love' singer has collaborated with high street brand River Island and has released a brief video clip discussing details with her 'co-designer'and also fits models. Top cover girl Jourdan Dunn models for the collection.Rihanna: Popstar turns fashion star?
During this clip, she dons her signature style. Which consists of: a simple black vest, baseball cap (not going to judge) and a 'fierce' necklace, covered in claws. Rihanna said, 'Rihanna explains: 'I have been wanting to design my own fashion line for a very long time.' ''This has been something I have wanted to do ever since I started loving fashion.'
The popstar also said her style reflects her mood and this collection will feature many different moods and attitudes. Rihanna presumes her fans will relate to this too.
The collection launches at London Fashion Week and will be available to purchase on the 5th March. The designs shown in the film include: swimwear, striped tops with plunging backs, jumpsuits and a floor-length black dress with sheer panelling. The collection was created for 'sassy' young women, says Rihanna. With this in mind Rihanna said, 'The collection is casual, it's chic, it's flirty ... I wanted all types of girls to be able to wear this and feel comfortable but edgy,
'I wanted there to be character within the clothes, but without it trying too hard. It's just simple.' Rihanna has dropped several stylish hints on her social networks, from snaps to mood boards' in order to publicise the campaign. It is also explained that Rihanna directed her first ad campaign and the first Rihanna for River Island range.
Home grown models: Storm girl Jourdan Dunn, Premier girl Bambi Northwood-Blyth and Models 1 girl Ataui Deng (A niece of Alek Wek, model genes run in the family!).
Maybe Rihanna might strut like at the Victoria's Secret show? Who knows.
Her interview is below.
Rihanna posted this picture on her Instagram: